Operation Diversity Limited Privacy Policy


 Operation Diversity ® 

Limited understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site[s] and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.

 This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site[s]. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site[s]. If you do not accept and agree with this Privacy Policy, you must stop using Our Site[s] immediately.

Definitions and Interpretation

In this Policy the following terms shall have the following meanings:


means an account required to access and/or use certain areas and features of Our Site[s];


means a small text file placed on your computer or device by Our Site[s] when you visit certain parts of Our Site[s] and/or when you use certain features of Our Site[s]. Details of the Cookies used by Our Site[s] are set out in section 12, below;]

“Our Site[s]”

means this website, www.operationdiversity.co.uk or www.operationdiversityacademy.co.uk

“United Kingdom and EU Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and]


means Operation Diversity® 

Limited, a limited company registered in England under 09776571 whose registered address is 20 Woodland Road, Darlington, England, DL3 7P.

1. Information About Us

Our Site[s], operationdiversity.co.uk and www.operationdiversityacademy.co.uk are owned and operated by Operation Diversity® 

Limited, a limited company registered in England under 09776571, whose registered address is 20 Woodland Road, Darlington, England, DL3 7P.

2. Data Protection Officer:

Our data protection officer is Sarah Chapman who can be contacted at info@operationdiversity.co.uk.

3. Scope – What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site[s]. It does not extend to any websites that are linked to from Our Site[s] (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4. What Data Do We Collect?

Some data will be collected automatically by Our Site[s], for further details, please see section 12 on Our use of Cookies and Our Cookie Policy, other data will only be collected if you voluntarily submit it and consent to Us using it for the purposes set out in section 5, for example, when signing up for an Account. Depending upon your use of Our Site[s], and services we may collect some or all the following data

4.1 Adult Services:

  • Your Name
  • Your date of birth;
  • Your gender; or ethnicity;
  • Your business/company name; and registered address
  • Your job title;
  • Your profession;
  • Your contact information such as email addresses and telephone numbers;
  • Your demographic information such as post code, preferences, and interests;
  • Your financial information such as credit / debit card numbers;
  • Your IP address (automatically collected);
  • Your web browser type and version (automatically collected);
  • Your operating system (automatically collected);
  • a list of URLs starting with a referring site, your activity on Our Site[s], and the sites you exit to (automatically collected);
  • information relating to your disability; or accessibility needs;
  • information relating to your business, personal, work or family situation;

 4.2 Services for children:

  • Your name;
  • Your contact information such as email addresses; postal address; and telephone number[s];
  • Your child’s name;
  • Your child’s age; or date of birth;
  • You child’s ethnicity;
  • Your Local Authority details
  • Other information relating to your child’s disability; accessibility; support needs
  • Other information relating to your child’s education; personal and family situation

5. How Do We Use Your Data

All personal data is stored securely in accordance with the EU General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR). For more details on security see section 6, below.

We use your data to provide the best possible products and services to you. This includes:

  • Providing and managing your Account;
  • Carrying out regular monitoring
  • Providing and managing your access to Our Site[s];
  • Personalising and tailoring your experience on Our Site[s];
  • Supplying Our products and services to you;
  • Personalising and tailoring Our products and services for you;
  • Responding to communications from you;
  • Supplying you with email newsletters; alerts and reminders; Operation Diversity updates, that you have subscribed to (you may unsubscribe or opt-out at any time by clicking on the ‘unsubscribe’ button in our emails.
  • Market research;
  • Analysing your use of Our Site[s] and gathering feedback to enable Us to continually improve Our Site[s] and your user experience;
  • Analysing our services and demographic reach
  • To process complaints and dispute resolution

 In some cases, the collection of data may be a statutory or contractual requirement, and We will be limited in the products and services We can provide you without your consent for Us to be able to use such data.

With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email (info@operationdiversity.co.uk) or telephone with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

Under GDPR we will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:

  • you have given consent to the processing of your personal data for one or more specific purposes;
  • processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
  • processing is necessary for compliance with a legal obligation to which we are subject;
  • processing is necessary to protect the vital interests of you or of another natural person;
  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
  • processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data where the data subject is a child.

6. How and Where Do We Store Your Data?

We only keep your data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it. In any event, We will conduct an annual review to ascertain whether we need to keep your data. Your data will be deleted if we no longer need it in accordance with the terms of our Data Retention Policy

Your data will only be stored within the European Economic Area (“the EEA”). The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein.

Data security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site[s].

Steps We take to secure and protect your data include:

  • Not retaining sensitive personal data without the express consent of the individual in question.
  • We will ensure that personal information about a person, including information in personnel files, is securely retained.
  • Information stored electronically will be subject to access controls and passwords and encryption software will be used where necessary.
  • Where information is disposed of, employees and associates will ensure that it is destroyed. This may involve the permanent removal of the information from the server, so that it does not remain in an employee’s or associates trash folder.
  • Hard copies of information will be confidentially shredded.
  • Employees and associates will be careful to ensure that information is not disposed of in a wastepaper basket/recycle bin.
  • No Data will be taken away from the organisation’s premises without the prior consent of Sarah Chapman, Operation Diversity® Founder and CEO to do so and documents/ Laptop will be logged in and out of premises to ensure that they are returned in the order received.
  • Any employee or associates taking records off site will ensure that he/she does not leave his/her laptop unattended.
  • Any employees or associates will take care when observing the information in hard copy or on-screen that such information is not viewed by anyone who is not legitimately privy to that information.

Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.

7. Do We Share Your Data?

  • We may contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law. 
  •  We may compile statistics about the use of Our Site[s] including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
  • In certain circumstances We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.

8. What Happens If Our Business Changes Hands?

  • We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Data provided by users will, where it is relevant to any part of Our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us.
  • In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

9. How Can You Control Your Data?

  • When you submit information via Our Site[s], you may be given options to restrict Our use of your data. We aim to give you strong controls on Our use of your data (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details or by managing your Account.
  • You may also wish to sign up to one or more of the preference services operating in the United Kingdom: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

10. Your Right to Withhold Information and Your Right to Withdraw Information After You Have Given it

  • You may access certain areas of Our Site[s] without providing any data at all. However, to use all features and functions available on Our Site[s] you may be required to submit or allow for the collection of certain data.
  • You may restrict your internet browser’s use of Cookies. For more information, see section 12 and Our Cookie Policy.
  • You may withdraw your consent for Us to use your personal data as set out in section in 5 at any time by contacting Us using the details set out in section 15, and We will delete Your data from Our systems. However, you acknowledge this may limit Our ability to provide the best possible products and services to you.

11. How Can You Access Your Data?

You have the legal right to ask for a copy of any of your personal data held by Us (where such data is held). Please contact Us for more details at info@operationdiversity.co.uk, or using the contact details below in section 14. Alternatively, please refer to Our Data Protection Policy.


12. Summary of Your Rights under GDPR

Under the GDPR, you have:

  • the right to request access to, deletion of or correction of, your personal data held by Us;
  • the right to complain to a supervisory authority;
  • be informed of what data processing is taking place;
  • the right to restrict processing;
  • the right to data portability;
  • object to the processing of your personal data;
  • rights with respect to automated decision-making and profiling (see section 14 below).

To enforce any of the foregoing rights or if you have any other questions about Our Site[s] or this Privacy Policy, please contact Us using the details set out in section 15 below.

13. Automated Decision-Making and Profiling

In the event that We use personal data for the purposes of automated decision-making and those decisions have a legal (or similarly significant effect) on You, You have the right to challenge to such decisions under GDPR, requesting human intervention, expressing their own point of view, and obtaining an explanation of the decision from Us.

Your right described in section 14.1 does not apply in the following circumstances:

  1. The decision is necessary for the entry into, or performance of, a contract between the You and Us;
  2. The decision is authorised by law; or
  3. You have given you explicit consent.

14. Copyright

We are the owner of all intellectual property rights on this website, and in the material published on it. These works are protected by copyright laws and treaties around the world. We grant only members of the Operation Diversity® Academy worldwide, non-exclusive, royalty-free, revocable licence to view this website and the material on this website on a computer or mobile device via a web browser, to copy and store the materials on this website in your web browser cache memory and to print workbooks and resources from this website for your own personal and non-commercial use. You may not reproduce in any format (including on another website) any part of our website (including content, images, designs, look and feel) without our prior written consent. Other than the above, we do not grant you any other rights in relation to this website or the material on this website and all other rights are reserved. For the avoidance of doubt, you must not adapt, edit, change, transform, publish, republish, distribute, redistribute, broadcast, rebroadcast, or show or play in public this website or the material on this website (in any form or media) without our prior written permission. If you print off, reproduce, copy or download any part of our site in breach of this notice, your right to use our website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

We take the protection of our copyright very seriously. If we discover that you have breached the terms of the above licence, we may bring legal proceedings against you and seek monetary damages and/or an injunction to stop you using our materials. You could also be ordered to pay our legal costs.

15. Contacting Us

If you have any questions about Our Site[s] or this Privacy Policy, please contact Us by email at info@operationdiversity.co.uk, by telephone on 07738 427 768, or by post at Operation Diversity® Limited, Laurie House, Colyear St, Derby DE1 1LA. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).

16. Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site[s] and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site[s] following the alterations. We recommend that you check this page regularly to keep up-to-date.

Last updated: February 2019.